Will and Bear
Name: Lauren Williams and Alexander Knorr
Company Name: Will & Bear
Location: Melbourne, Victoria, Australia
Describe Will and Bear in one sentence? We make hats for the inquisitive and the curious; the wanderers and the authentic.
What inspired you to start your business?
We were inspired by our love of travel, design and photography. We wanted to build a community where travellers, story tellers and photographers (of all levels) can share their experiences with our product. And inspire others get outdoors and engage with their environments away from sedentary lifestyles.
What sets your business apart from others? In other words, what challenges/gaps are you addressing?
As avid travellers and hat wearers we saw a need for a link between to two. We have a commitment to developing products that help our customers keep their hats on the road with them, our first of many ideas to come to life are our Carry Clips http://willandbear.com/carry/ with much more to come...
Are you launching anything new or exciting?
We are aiming to develop a fully water proof wool hat in the future.
What's the best piece of business advice you've ever been given?
Always be yourself. Authenticity is the key, you can't build a brand from the heart if you aren't being true to yourself.