What inspired you to start your business?
I started my business to create opportunities for myself that didn't seem accessible straight out of school. What drives me is finding and collaborating with like-minded people who are driven by their passions. I like to work with brands, agencies and entrepreneurs who are challenging the traditional models in which things are done in their respective industries.
What sets your business apart from others? In other words, what challenges/gaps are you addressing?
My services are context-driven first. I strategize with clients to find an art direction that suits how they want to speak to their audiences in an authentic way. I also address the need for continuous visual content over multiple platforms versus doing just one ad campaign a year. I value transparency and efficiency; as a one-lady shop I offer quick turnaround and scalable pricing that suits different needs.
Are you launching anything new or exciting?:
My first photo book "bbblue"; 24 girls shot on 24 rolls of film. http://pamlau.com/bbblue
What's the best piece of business advice you've ever been given?
Not every potential customer is necessarily the right customer. When starting out, cast your net small and focus on building trusting and long-lasting relationships with a few clients instead of trying to speak and appeal to everyone.