What inspired you to start your business?
The magic of climbing outdoors — the people, the rock, the experiences. We wanted to create art about climbing that wasn't currently represented, and apparel ended up being our main medium. The business inspires us to get outdoors more and care about the areas we use regularly, and we hope it does the same for our customers! It is also a great way for us to contribute to stewardship of popular outdoor areas by donating a portion of sales to local conservation organizations.
What sets your business apart from others? In other words, what challenges/gaps are you addressing?
Our business is centered around climbing, but it's not about being the strongest or the best. It's about having fun and progressing, no matter what level you're at. Our message applies to anyone interested in personal growth — it just so happens that personal growth and progression in climbing go hand in hand very often. What Dynamite Starfish brings to the table is a little bit of cheeky humor and a light hearted attitude to an activity that we love.
Are you launching anything new or exciting?
All the time! We're always going out and exploring new places and the worlds of inspirational people. We just interviewed one of our climbing hero(ine)s, Kathy, here: http://bit.ly/1Vswy47. More insights and interviews to come.
What's the best piece of business advice you've ever been given?
Prioritize honesty. The money will come.