SPOTLIGHT // JERRY LORENZO

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jlorenzo1 A basic tee is just a basic tee, until it meets Jerry Lorenzo. As the Owner + Creative Director of Fear of God LA, he has elevated your favorite comfort pieces to a fashion forwardness that has us hyped for menswear again. Seen on your favorite rapper and your favorite rapper's favorite rapper and everyone in between, the line has captivated the fashion industry with it's signature grunge meets Calvin Klein basics. Between jetsetting to Germany and touring with Kanye West, we caught up with Mr. Lorenzo to peek inside the mind of a creative genius.

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We can't lie, we've fallen in love with your new line, Fear of God LA. It's a perfect synthesis of clean silhouettes and dare we say, nostalgic grunge. Can you tell us about how you decided to develop the line? What is the story behind the name?
I allow the line to speak for itself. I try not to classify or pigeon hold it to a type or classification. I allow the brand to speak for itself and allow the elements resonate with who views and comes into contact with it.
Overall its a 'perspective on clothing right now. There are a lot of 90's era but also modern elements in the design of the brand.
The brand got started about 4-5 years ago when I was with my parents in Nor Cal. We were doing a 'morning devotion' and we were reading about God's kingdom. I saw a depth of God's kingdom that was beyond our understanding (as people). There is a darkness and there is a lot of unknown.  There were a lot of brands that were hitting hard with a lot of the dark stuff but there wan't really a message. The name Fear of God comes out of respect for God (and all the power there). My aesthetic is how clothing fits and falls.  It all started out as a "love project", enjoying what I do.
 
We saw that you were out with Kanye West for the Yeezus tour, how did you get plugged into that and what was the most memorable experience for you?
I have known Virgil, Ibn and the guys for years. I met Kanye about one and half years ago. We ended up meeting and we sat over a shirt I had designed. Kanye could see the detail and thought that went into my work. Kanye is a visionary and he saw what the brand was about from the jump. From there we have built organically and it has been an effortless relationship. From him liking my clothing to building a working relationship.
We've been stalking you on Instagram and you have the most beautiful family! Your son is a mini me! We've also read past interviews and you reference your family quite a bit. How do you balance career and family?
My son, his style is all him. Of course we help pick out his clothes but he's a confident little guy. He pulls it off all by himself. I definitely think he's going to be a sports guy. Fashion may not be his thing but he loves sports. Man, finding balance...if you ask my fiance she'll say I'm bad at balancing career and family. But its all about priorities and I do my best and work hard at it. I'm trying to find my balance. I struggle like any man with trying to provide for my family and do what I have to do. We are always constantly growing and learning.
 
Any parting words?
I don't have any hidden messages with the brand. I just want to get the brand across. It is what it is. We're not in your face Christian. Of course there is a message but the brand is about the clothes. Anything beyond the brand is selfish. Everything has been a blessing. Being in Barney's in our 2nd collection was a blessing. I'm not in this to do what people before me have done. I want to do new things.
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Photographs by Christopher Captain Words by Lizzy Okoro