SPOTLIGHT // ERIN LOECHNER
Sometimes you just need an injection of goodness in your life. You need to get lost in a sea of pretty things, or to nosh on some comfort food, or to read an inspiring story to get through your day. Imagine if you could have all of the above and more in one fell swoop? In a nutshell, that is what the new website, Clementine Daily, has managed to accomplished. When I happened upon it, I was immediately enraptured by this place of positivity which is the brainchild of Fort Wayne, Indiana based designer, Erin Loechner. You may be familiar with her other mega popular baby, Design for Mankind, but this time, she is focused on merging a little bit of girl power with a healthy dose of kick ass design.
What is your professional background?
I always keep my ears and eyes open for women who live their lives for others, who take great strides to maintain kindness and goodness and self-control, but who still admit their faults and continually embrace what makes them perfectly imperfect humans. People just like me, I suppose. I'm a magnet for people like me.
At the same time, I love profiling women who are so far different from me - I have an upcoming interview with an astronaut in the works, and my mind is just blown by this incredible person's outlook and perspective on life (quite literally, actually!).
Time will tell! I'm a big fan of organic growth, so we're just really focused on bettering our content and becoming a great resource for the women around us. The rest will fall into place for sure.
Check out Clementine Daily for a dose of inspiration.
Photography by Ken Loechner. Words by Lizzy Okoro.