If Staying Healthy On The Go Is A Challenge, This One Is For You!
"I was so busy I forgot to eat today!"
"I had a bag of chips and a soda for breakfast."
"I wish someone would cook all of my meals for me."
Sound familiar? As creatives, we often hear people in the community who have forgotten about their own self care. Long nights, early mornings, no time for exercise and skipped or unhealthy meals seem to be par for the course if not badges of honor in some circles. And this is the moment in the narrative that Meryl Pritchard steps in. Pritchard is the founder of Kore Kitchen, an organic meal delivery service that aims to make holistic living accessible even for the too busy creative. We caught up with her to learn about how she built her business and how Kore Kitchen is changing the way we consume.
You can do a lot with a little
Persistence and perseverance equals success
- You can figure anything out
Who is Meryl Pritchard?
I’m a holistic nutritionist, founder of Kore Kitchen, and zero waste advocate. Kore Kitchen is a curated and organic meal delivery service based in Los Angeles. It’s a direct reflection of my passion for living a healthy lifestyle, and wanting to share that passion with my community. Zero waste means I don’t own a trash can, and I don’t send anything to the landfill.
When did you decide to pursue your current career path?
I started my career in the fashion industry, which was really unhealthy for my personal growth and development, and definitely not conducive to living a healthy lifestyle. I decided to pursue nutrition, and was able to change my body, my health, and my perspective on life through what I was learning. I knew it would be selfish to keep all of this valuable information to myself, so decided to spread the message to as many people as possible.
How did you go from idea to execution?
I started Kore Kitchen out of my apartment about two years ago without knowing how to cook. I taught myself by Googling “how do you boil an egg?” and talking to Siri a lot. One of the few clients I was cooking for recommended my service to Gwyneth Paltrow. She tried it when I barely even had a business together. She liked it so much that she featured Kore Kitchen in her annual Goop detox guide which is something her die hard followers wait for each year. She basically launched my business for me, and it has been organically growing ever since! I still don’t think she knows what she did for me, but if I ever get the chance to meet her, I’d like to thank her personally for all that she’s done.
Do you have a mentor?
I don’t have one specific person that’s been a mentor to me, and I’m very protective of my business and who I work with. My mom works in marketing and my dad works in accounting, both of them are very smart people and have been very beneficial and integral parts of my business.
How have they impacted your career?
My mom raised my sister and I to be independent, strong women, that didn’t need to rely on men for anything. She was the only woman partner at her marketing firm that was male dominated, and brought in so much business for the company that she eventually left and started her own business, which is still going strong today. My dad always told me I could be anything I wanted when I grew up, and supported me in anything I chose to do in life. Having that unconditional love and support is what gave me the courage to believe that I could actually do this, all by myself. I still don’t rely on a man for anything.
How does the city you live in influence your creativity?
Los Angeles is an amazing city. Ever since I was a little girl I always looked at LA as the center of the world. It just seemed like everything was happening here. I love having everything I could ever want right at my finger tips, and you never know who you’re going to meet. We’re also totally spoiled by the weather and the fresh produce we are able to get year round. I think the food scene in LA is more creative and innovative than the rest of the country because of that, and the fact that there are a lot of creative people living here. It’s not so much a 9 to 5 type of a city, everyone is doing something different and in their own way. LA makes me feel like anything is possible.
Has rejection ever affected your creative process?
Rejection is a natural part of life and business. Once you learn equanimity, and the ability to roll with the punches, that will help you succeed. I once had a nutritionist tell me that my food made her client gain weight, and another nutritionist say it’s not enough food, and that someone couldn’t possibly be getting enough calories from our food to have the energy to workout. So you just have to realize that you’re not going to make everyone happy, and that shouldn’t be your goal. Find your niche and focus on keeping those people happy. Take rejection as a way to pivot and grow in the right direction, instead of stopping or turning around. You should always be moving forward.
Photos courtesy of Tyler William Parker
What advice would you give to someone who wanted to pursue the same career as you?
My job is like having a baby that never sleeps. It requires wearing a lot of different hats, and always being on, and ready for whatever might come your way. You don’t have the ability to just clock out and turn off. So being passionate about what you do is really important, because it’s hard work and that’s the only thing that will keep you going. The ability to multi-task is also crucial. Then assemble a badass team. Teamwork makes the dreamwork. I would’t be where I am today without them.
What has been the pit and peak of your week so far? (a low and a high moment)
Low moment - Mercury Retrograde.
High moment - Therapy.
In your words, what does it mean to be a “creative”?
Being a creative to me means to be curious, imaginative, and open-minded.
Top resources for creatives and why, can be a podcast, book, website, app etc.
Entrepreneurs on Fire by John Lee Dumas - I listened to this podcast when I first started my business as I was cooking and driving my deliveries around town. It was my version of business school! He interviews entrepreneurs from a variety of different industries and asks them all the same questions. It helps give you insight to how any business works, and that everyone has failures that has gotten them to where they are now. Nothing is an overnight success.
The Slight Edge - book by Jeff Olson. This is one of my favorite business books which I read early on in my career, and it has directly effected my productivity. It talks about the benefit of compounding interest, doing a little bit of something everyday, consistently, to reach your goal. As opposed to doing something all at once.
Evernote - my business would be a mess without this app. My team and I have this on all of our devices. It allows you to organize all of your notes, projects, menus, etc. in an easy, sharable, cloud based system.
Finish this sentence:
I want people to remember me as... I’ve never thought about this, but I’d be happy being remembered for making people feel better about themselves mentally and physically, and finding their light within. Also, inspiring others to live a low-impact lifestyle and learning how to compost wouldn’t be bad either.
If I only had 24 more hours to live: I would say travel somewhere amazing but that would take too much time, so I would just get outside into nature wherever I was, and enjoy the natural beauty of the world for the rest of the time I had here. It would be nice if my family and friends were with me too!
If I had to choose a theme song to represent me it would be: “Here Comes the Sun” by The Beatles
To learn more about Meryl Pritchard and Kore Kitchen visit korekitchen.com
Photos courtesy of Sam Jackson: iamsamjackson.com
and Tyler William Parker: tylerwilliamparker.com