Hunter & Fox + BUNCH Magazine Present: Iron Curtain Press
We team recently collaborated with the videography duo, Hunter & Fox, to present short films on inspiring creatives. Pairing beautiful cinematography alongside original music crafted for each individual project, we are happy to present the first in a new series of vignettes.
Name: Joel and Rosanna Kvernmo / Iron Curtain Press Location: Los Angeles, Highland Park Please tell us what Iron Curtain Press is all about in your own words: We are about making things. We are about clean design and simple communication. We are about becoming the best printers we can possibly be. With these in mind, we strive to create products that reflect our minimal design aesthetic, our obsessive quest for perfection and our love for the finishing details. Everything we make is created in house, from the design to the production - and to me, that is super exciting. How did you get started? After college, I wanted to learn how to make something - and I've always loved stationery and printed materials. I took a letterpress printing class and was totally hooked. After that, I figured out what I could do to keep printing and have a sustainable business creating beautiful things. When Joel and I met, it was exciting to use both of our different skill sets to keep growing this business.
What is your creative process and how do you stay inspired? For the greeting cards, I have different categories of cards I'm always trying to add to: birthday cards, thank you notes, new baby cards, etc. I am usually inspired by thinking of a certain friend and what card I would send to that specific person for different occasions. Each friend is different so each card is different - but since I'm the one writing it, the cards still maintain the same voice.
For our custom work, I find the creative process very collaborative. I really believe that good design is always good listening. We work with a lot of designers, in which case we are the printers. But not every designer is used to designing for print, so I'm not afraid to make suggestions if I think a project will turn out more striking with a couple simple changes. We also work with a lot of small business owners and entrepreneurs who care about the visuals of their brand, have a vision of what they want, but don't necessarily have the skill set to create what they want. In that case the process of design is mostly about listening so that I am able to create printed work that represents their brand and produce something that communicates the quality of their business. I love what I do.
Where can we find Iron Curtain Press? To find out more about our custom letterpress printing, check out our website ironcurtainpress.com. We have cards in stores around the country - with more stores being added all the time: ironcurtainpress.com/locations.
Photo courtesy of Hunter & Fox