She's Unpacking All The Secrets to Success

When Alexandra Cadiz-known to most simply as "Alex"-took a hard look at her career, she came to a realization: a job in architecture might not be for her. Groomed most of her life to take over her dad's international architecture firm, she soon found that her passions extended beyond design. Instead she decided to join the ever growing podcast industry, focusing her efforts on helping millenials discover their life purpose through interviews with successful entrepreneurs. With the inception of her show Be Real, Alex decided to take the leap and leave her job to go full throttle with her new mission.

Top podcasts for creatives

1. #Girlboss Radio w/ Sophia Amoruso:

Hilarious, super real and amazing guests    

2. Kate’s Take – EOFire’s Audioblog:

My go-to podcast for short, to the point business and career advice. Makes you want to get sh*t done.   

3. #Wearyourdreams w/ Alice Oluyitan:

Great for fashion and creative entrepreneurs  

4. Foundr Magazine Podcast:

Consistently great interviews with some of the most interesting and accomplished creatives/entrepreneurs in the world

Who is Alexandra Cadiz?

I am a 22 year old global nomad with roots in five countries. A few things I love are: design, travel, writing, hanging out with inspiring people, yoga, music, non-fiction books and cooking veggie meals. I grew up thinking I would pursue architecture and work with my dad, but about six months ago I had a huge shift in mindset, values and life goals. I realized I did not want to follow in someone else’s footsteps or climb a corporate ladder – I wanted to create my own path. Thus, Be Real was born.


When did you decide to pursue your current career path?

I decided to focus on the podcast full time when I left my job at an international architecture firm in January 2016. My career path is still in transition, and while I want to keep growing the podcast and producing content, I don’t see myself making a living from it. In the next few years I would like to start my own business related to design and creative entrepreneurship.

How did you go from idea to execution?

I first had the idea for Be Real last August during a meeting at work. The more I thought about it, the more excited I became until it got to the point where I couldn’t not do it. The first thing I did was write down all my ideas – the concept, the message, people I wanted to interview, who my target audience was, name ideas, etc. Once I had those things down I started contacting people about being on the show. While I didn’t hear back from a few people, a lot said yes! This was crazy to me, so I figured I needed to seem more legit and set up a website ASAP. I created my website on Squarespace and even though it was suuuper basic, it was all I needed to get started. I also created my Instagram account right away so I could begin building an audience, posting content relevant to the message of Be Real and generate anticipation for the launch of my first few episodes.

Fortunately, I already had a bunch of really nice audio equipment (from playing music) so I did not have to invest in a microphone or interface to record my interviews. I also already knew how to edit audio tracks in GarageBand and was able to create the intro music for my podcast with some simple beats and vocals. Finally, on October 23rd I launched Be Real with two episodes – one about my story, and one with a guest. Something I am really proud of after going through this whole process is the fact that I executed everything on my own. Not to say I didn’t spiral into a black hole of YouTube tutorials and ‘How to Start a Podcast’ articles – but without taking any classes or paying people for help I was able to get the podcast off the ground using what I already had.

Do you have a mentor?

I don’t have a formal mentor but I learn A LOT from other podcasts, books and my own interviews with guests. These stories opened up a whole new world to me about the power of my own mindset. I always felt that it was important to know myself really well but I didn’t quite know why. However, after listening to so many other people’s journeys, I began to understand that until we get to know ourselves, we will never figure out what we truly want. This idea has become the core of my own life and of Be Real – that you have to get real with yourself about who you are and what you value in order to do work you love and lead a meaningful life.

How does the city you live in influence your creativity?

Honestly, I have a love hate relationship with Seattle. Sometimes I feel like it stifles my creativity because of how techy it’s become and all the rain, but other times it’s great because all I want to do is stay inside with a cup of tea, my laptop, not talk to anyone and just get sh*t done. Despite the Amazon take-over though, Seattle is pretty eclectic and people here are into supporting local businesses, social causes and sustainability, which I love.

Photo by Alexandra Cadiz

Photo by Alexandra Cadiz


Has rejection ever affected your creative process?

The fear of rejection affects my process every day – posting an instagram picture nobody likes, not hearing back from a guest I want to interview, seeing a dip in my podcast download numbers, the list is endless. As a creative you cannot make something and put it out into the world without a little voice in your head saying ‘what if this isn’t good enough, what if no one likes this?’ However, I’m learning to ignore my self-doubt and just do it anyway. I have to trust my creative process even though rejection and failure are always possible.


Name 3 lessons you’ve learned from building your podcast?:

  1. Put it out there. It’s never going to be perfect so just hit publish.

  2. Be honest. People don’t connect with pretend perfection, people connect with raw, honest, flawed experiences.

  3. Trust the process. We live in a world of instant gratification but any business or creative endeavor is not going to become successful overnight. Keep doing what you’re doing and fight through it.


What has been your favorite interview to date?

This might sound like a cop-out but I thought about it a lot and I really cannot choose one. I’ve talked to so many amazing, inspiring, creative people that every interview is special to me in a different way.


What advice would you give to someone who wanted to pursue the same career as you?

Be curious!! Just do whatever you are most interested in right now.

It’s important to have a vision for where you want to be in the future, but I honestly believe that as long as you follow your intuition and do the things you are most passionate about in the moment, you will get to where you’re meant to be in the future.


What has been the pit and peak of your week so far? (a low and a high moment)

Pit – struggling with staying focused, being productive and not letting stress get into my head.

Peak – Two sunny days in Seattle and baking chocolate chip almond butter cookies!


Top podcasts for creatives and why?

#Girlboss Radio w/ Sophia Amoruso:

-       Hilarious, super real and amazing guests    

Kate’s Take – EOFire’s Audioblog:

- My go-to podcast for short, to the point business and career advice. Makes you want to get sh*t done.   

#Wearyourdreams w/ Alice Oluyitan:

- Great for fashion and creative entrepreneurs  

Foundr Magazine Podcast:

- Consistently great interviews with some of the most interesting and accomplished creatives/entrepreneurs in the world


Photo by Alexandra Cadiz

Photo by Alexandra Cadiz

Finish this sentence:

I want people to remember me as: A kind, authentic, caring person. Someone who never settled for mediocre. Someone who left a little more love and happiness in their life.

If I only had 24 more hours to live, I would: See all my friends and family, have a huge veggie feast and hang out at the beach.

If I had to choose a theme song to represent me it would be:  Honne & Jones "No Place Like Home" . It feels nostalgic and having moved around so much being nostalgic for a home I don’t have is a constant theme in my life.

For more on Be Real and Alexandra Cadiz, visit her here:

Photos courtesy of Geoffry Von Zastrow and Alexandra Cadiz.



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