MEET THE ULTIMATE HUSTLER
I’m your-laid back on the outside hustle on the inside- type who has an insatiable appetite for incorporating newness into every day.
We couldn't have summed up Katie Corcoran any better than that. Her laugh is infectious, her spirit is inviting, and her hustle is unparalleled. So much so that she is the author of the inspiring book for female entrepreneurs, "She Makes It Work: A DIY Guide To Thrive In your Hustle". The book covers all the bases of turning your passion into profit while maintaining a well balanced life with expert tips from other female 'treps (including our very own Editor-in-Chief, Lizzy Okoro!).
Read on to see why Katie Corcoran is a Daring Creative
In a few sentences, please tell us about yourself:
I love a deep conversation, a good latte and a soul-inspired workout class. I am open to daily self-discovery and enjoy my introverted moments as much as the social ones.
My hope is this intuition continues to lead me toward tapping into the needs and desires of all clients I work with. Whether it’s in the context of self-discovery sessions, development of brand strategy (personal & business), or though content-driven initiatives (my book, podcast, etc).
When did you decide to pursue your current career path?
I meet many entrepreneurs who end up stating their career path “chose them,” but I have put a great deal of thought and time into where I am today and how incorporating a creative passion into my life is something I so greatly desire. So, I worked this “side hustle” for three years before hopping in full time. I constantly evaluate the long-term goals of each new project and evaluate my business model… sometimes to a fault. But “taking the pressure off” is something I continue to work on daily.
The biggest thing I have learned is to really listen to the needs of my audience and to continue to put positive messaging out into the universe. I started this journey as health coach, but realized most people showed up to our coaching sessions feeling “stressed, tired, and overworked” so we developed strategies together to incorporate better work/life balance habits instead of focusing mostly on nutrition became the focus of our conversations.
That said, I have always enjoyed writing, but never quite devoted enough time or had the confidence to write a longer piece. But after listening to the needs of my clients, it birthed a whole concept for a book to discuss tactics to maintain better work/life balance in a “busyness” hustle. The book just launched at the end of 2015.
How did you go from idea to execution?
Idea to execution for my book She Makes It Work: A DIY Guide to Thrive in Your Hustle was, unexpectedly, no easy feat. Honestly, I was shocked by how my mood changed, how my lifestyle grew around the “concepts” developed in the book, and how much angst and frustration I’d experience during the editing process. The whole book, from idea to execution, took 1.5 years.
As noted before, the idea came about when working with women who struggled with unhealthy, stress-inducing habits and suffered from the inability to truly tap into their own desires in life.
While working with these women, I simultaneously became involved in the female entrepreneurial community in NYC and developed connections with impressive passion-filled ladies who, on the outside looking in, just seemed to “get it.” They loved their work, they found balance in their lifestyles and they all have are committed to their craft, are positive, and inspire through each unique powerful energy. The book includes 20+ interviews with these ladies (a.k.a. the “Lady Hustlers”) to share how she makes the hustle work for her.
The process of researching, developing an outline, learning about self-publishing services, editing (with a number of editors), rewording, reworking, subtracting, designing six variations of a cover, and maintaining communication with my interviewees became, over time, the “easy part.”
What was difficult, and I presume must be for most creatives, was quite literally getting into that “creative headspace” and feeling motivated to teach through writing. I realized early on, planning writing time was necessary to actually get stuff done and to actively progress, but I’d often sit down to write, stare at a blank screen for 30 minutes, get frustrated, close my computer and go to bed. Nine times out of ten, this routine would happen to me and, there were sometimes cycles of weeks or months, where I just needed to put the book aside in an effort to regain clarity and purpose.
After releasing the book, I am now in the process of discovering a whole new set of challenges involving promotion, marketing, and business development alongside its message and meaning.
How does the city you live in influence your creativity?
I think of everything creative when walking around New York City or Brooklyn, with huge head phones on, in a coffee shop and admiring people just “doing them.” It reminds me that image is not a big deal and our own perceptions of what we should and shouldn’t wear, say, react with, etc. are just some kind of BS. People, activity and movement inspire me to think different and I am fascinated by the varying lifestyles and interests in this culture.
In your words, what does it mean to be a “creative”?
Is a great question! I've actually battled with the definition of creative for many many years, and felt like that was a mold I would never be able to fit into. I thought being creative meant that you needed to visually or musically develop something. It meant that you needed to be mastering tracks for a song, writing poems or novels for endless hours at a coffee shop or in complete isolation. It meant that you needed to be drawing or painting or hiding in a dark room.
What I found, is I am now better able to embrace that thought conception and having a creative mind leads to the creative “thing.” I know that may sound simple or obvious, but it took me years to unlearn my childhood definition of creative.
So now for me, creativity just means taking ideas and reorganizing the traditional structure of how that story/message/mission is shared. Creative minds are open to redefining and displaying an idea.
Has rejection ever affected your creative process?
Absolutely. I get rejected every day. But now I try to not view rejection as rejection. Instead I just try to put all the vibes out into the universe and certainly hustle to maintain and make positive connections. For example, while I've been promoting this book, I thought some PR opportunities would generate more lift than others, but I found that if I continue to move forward, sometimes one promotional opportunity will generate a blind inquiry from someone who discovered me elsewhere. I like to think of it as a positive vibrational reward. But, also, I am someone who can only be “promoting” when the piece feels ready.
In thinking about the things that you have created, is there something that you hated but the public may have loved - and perhaps purchased?
At this point, I am still I still feel like I'm just starting my journey. So I am in the process of listening to my audience. That said, on the flip side, I definitely tried to have a square peg into a round hold in the building stages of my business. I originally tried to lay down systems on the back end that my market was just not receptive to. So I've learned, that in order to force a “sale” that someone may not be interested in or might not believe in, then why exhaust my audience like that? It’s clear I feel inauthentic so I only commit to projects and clients where we both agree with the end goals. It feels more authentic and exciting for all parties.
What advice would you give to someone who wanted to pursue the same career as you?
This path certainly takes a certain type of personality. You have to be a good listener. Your clients have to respect you. But the most difficult part, is that coaches are givers, and givers have a hard time receiving and knowing their own value. It's been difficult for me to quantify value in financial terms, because I genuinely just want to help people and I want people to be happy. It comes from a place it's so deeply rooted in who I am that, again, it almost feels like I shouldn't be paid for that support. So I've had to do a lot of work around value and money blocks. But one thing to note is that I am always changing and I am committed to change and I relieved the pressure of trying to be the “perfect coach.” As we all know, there’s no such thing as perfect, so I work to give people the tools and focus heavily on self-care in the process.
What has been the pit and peak of your week so far? (a low and a high moment)
We’re just entering the new year at the moment so a low and a high both include a “new beginnings” theme. I love that I can enter the year with new goals in mind and a feeling of innovation and improvement, but with that, I also put a great deal of pressure on this improvement. Another simple “high” is I just had a photo shoot with a friend to develop graphics and brand images for a new podcast I’m launching this year called Badass & Bare.
Who is someone famous that you think is killing it at the moment? In other words, is there someone whose career you admire.
I just listened to a podcast interview (on BeReal with Alexandra Cadiz) with Natasha Case who is a co-founder of a gourmet, architecturally-inspired ice cream company called CoolHaus. Their story is fantastic, they went from hoisting a beat up truck to Coachella to now having the product in over 4000+ markets in all 50 states, two storefronts and trucks in major cities. I am just fascinated with their commitment to design and artisans ice creams flavors like balsamic and fig, gin & tonic, spicy pineapple cilantro & vietnamese iced coffee, to name a few.
Finish this sentence:
I want people to remember me as: A supportive and positive leader and friend who’s solution-oriented and can inspire and help develop personal growth, identity development, and lifestyle strategy.
If I only had 24 more hours to live, I would do: Invite every human possible I care about and have a huge DJ dance party in a beachy, exotic location.
If I had to choose a theme song to represent me it would be (please provide a link to the song, preferably on YouTube): It’s a tie between“Good Day” by Greg Street & Nappy Roots and “Masterpiece” by Jessie J.
To purchase, "She Makes It Work" visit the website here
To learn more about Katie Corcoran, visit her here